We believe in empowering the outdoorswoman to pursue her passions with confidence. Our products are designed to fit, function, and feel the way a woman needs and wants. That's why we created the most technically driven outdoor apparel designed for women, by women.
We believe in empowering the outdoorswoman to pursue her passions with confidence.
I’ve been blessed to spend most of my life exploring our beautiful world. I believe it is our responsibility to tend to our earth utilizing its bountiful gifts, and protecting the resources it provides us. I find myself closest to God and at peace when I’m hunting in the outdoors with my soulmate and husband, Leo.
In 2016 I recognized I was not alone. There are many other women who find inspiration, bond with friends and family, and enjoy life in the outdoors. It is my goal to recognize and empower these women to pursue their passions with confidence...
Let's be honest for a second: most of us didn't get into hunting because we loved wrestling with gear that wasn't made for us.
If you've ever zip-tied a men's jacket sleeve so it would stop swallowing your hand, or layered up so many shirts under an ill-fitting pair of pants that you could barely bend at the knee, you already know the problem. For years, "women's hunting apparel" mostly meant a men's cut in a smaller size and a lighter color. Same boxy shoulders. Same useless pockets. Same fabric that either soaked through in the first hour or turned into a sauna suit by mid-morning.
That's exactly the frustration our founder, Cari Goss, hit her breaking point with. She'd spent years in the field — glassing for sheep, chasing elk, hunting alongside her husband Leo — and kept running into the same wall every woman in this sport knows: gear that simply wasn't built for a woman's body or a woman's hunt. So she did something about it. She spent years researching fabrics, testing patterns, and picking apart what actually works in the field versus what just looks good on a hanger. Azyre came out of that stubbornness, and honestly, out of faith — Cari has always said she feels closest to God out in the wild, and that same sense of purpose is what carries through everything we build.
So when people ask us what actually makes a piece of outdoor apparel good, we don't start with color or camo pattern. We start here.
A jacket that fits a man's frame and a jacket that fits a woman's frame are not the same jacket, no matter what the size tag says. Shoulders sit differently. Hips and waist ratios are different. Where a garment needs room to move is different. When fit is wrong, everything downstream is wrong too — you're cinching a belt to keep pants up, or you're stuck with sleeves so long they get wet or catch on brush.
We build every piece around an actual woman's body, not a scaled-down men's block. That's also why you'll find things like custom inseam options on our Achieve Hiking Pants — because a 5'2" hunter and a 5'11" hunter both deserve pants that hit right, not a compromise that sort of works for both.
Hunting isn't a stationary sport. You're climbing, crouching behind cover, drawing a bow, glassing from a ridge with your arms up for way longer than feels reasonable. If your jacket fights you every time you reach or bend, you're not just uncomfortable — you're burning energy you need for the hunt.
That's why you'll notice details like articulated elbows and a mechanical stretch built into our fabrics. It's a small thing on paper, but it's the difference between apparel that restricts you and apparel that disappears so you can focus on what's in front of you.
Nobody wants to baby their gear. You're crawling through sage, snagging on barbed wire, dragging yourself over deadfall, and your apparel needs to shrug it off. On our Conquer Waterproof Shell, for example, we use a fully seam-sealed, three-layer construction with YKK water-resistant zippers — not because it sounds impressive on a tag, but because seams and zippers are exactly where cheaper gear fails first. Durability isn't a bonus feature. It's the baseline.
We will die on this hill: pockets matter. A jacket with four zippered pockets that actually hold your rangefinder, calls, or spare ammo — securely, without bouncing out on a stalk — is a completely different experience than one with two decorative slits that hold nothing. Good pocket placement means you're not digging through layers with cold hands while an animal is standing 80 yards out. It's a detail, but it's the kind of detail that either helps you or fights you in the moment that matters most.
This is the part nobody wants to read about and everybody is grateful for in the field. A waterproof-breathable membrane isn't just a buzzword — ours is hydrophobic-based, meaning it actively repels moisture rather than just resisting it, while microporous technology lets sweat vapor escape so you're not stewing in your own layers. Add a DWR finish on the face fabric and you've got a jacket that beads water off the outside while still breathing from the inside. That balance — dry from the weather, dry from your own effort — is the whole game in fabric technology, and it's worth caring about even if it's not the flashiest thing on the label.
This is probably the biggest mindset shift for anyone new to technical apparel: stop looking for one magic piece and start thinking in systems. That's actually why our collections are built the way they are — Vision base layers to manage moisture next to skin, Achieve mid-layers for the in-between days, Believe insulation for real cold, and Conquer outer layers to seal out wind and weather. Each layer has one job and does it well, so you decide what the day needs instead of overheating in something too heavy or freezing in something too light. A good layering system means you're prepared for a 40-degree morning that turns into a 70-degree afternoon without ever feeling like you packed wrong.
None of this is about chasing trends or making gear "cute." It's about respecting the fact that women hunt hard, hunt often, and deserve equipment that was actually designed with them in mind from the first sketch — not adjusted after the fact. We're a women-owned company built by a woman who got tired of waiting for someone else to fix the problem, and we believe the outdoors is a place to feel capable, confident, and — for a lot of us, including Cari — a little closer to God.
If you've been making do with gear that almost fits or almost works, we'd love for you to feel the difference. Fit, mobility, durability, pockets, fabric, and layering — get those right, and everything else about your day in the field gets easier.
We can't wait to see you out there.
— The Azyre Gear Team
The Meaningful Experience of Hunting: A Spiritual and Physical Journey
Hunting is more than just an outdoor activity—it's a profound way to connect with nature, your loved ones, and, for many, with God. Within the Azyre community, we believe hunting is about embracing the full experience of the outdoors, where each step, challenge, and moment offers an opportunity for growth. It's not just the pursuit of game; it's the beauty of rugged terrain, the stillness of nature, and the spiritual connection to something greater.
A successful hunt requires more than the right gear—it demands both physical and spiritual preparation. Staying physically fit through regular exercise helps you handle whatever terrain you may encounter, whether it's steep hills, mountains, or long hours of walking through the woods. Physical strength is key to facing the challenges of the outdoors with confidence and endurance.
But physical readiness is only part of the equation. Equally important is spiritual preparation. Before setting out on any hunt, taking time to center yourself through prayer, reflection, and devotion can transform your experience. For me, receiving my hunting tag isn't just about getting a permit—it's a blessing, an opportunity to experience God's creation in its purest form. I remind myself that "through Christ, all things are possible," which fills me with positive momentum for the adventure ahead.
Before you even step into the wild, it's important to reflect on your purpose. Why do you hunt? What draws you to the outdoors? Setting personal intentions can deepen your connection to the experience and make it more meaningful. For me, hunting is about more than the chase; it's about being present in God's creation and appreciating its beauty.
A day in the field always starts with prayer. I take time to read scripture, reflect, and give thanks for the opportunity ahead. These moments of stillness ground me in faith, cultivating a spirit of gratitude. When I'm outdoors, I feel God's presence in the wind, the warmth of the sun, and the quiet peace of nature. Prayer enhances my focus and reminds me that every moment in the wild is sacred.
Hunting is an immersive experience that helps you connect deeply with the environment. It's not just about pursuing game; it's about being fully present in nature. The sounds, smells, and sights of the outdoors—the earthy scent of the land, the rush of water in a stream, or the gentle breeze—remind me of God's incredible creation. Every time I step into the wild, I feel a deep sense of peace. The dirt beneath my boots, the crispness of the air, and the warmth of the sun all come together to calm the mind and nourish the soul. I always pause to thank God for the beauty surrounding me.
For many, hunting is a sacred practice—a tradition passed down through generations. It's important to honor the process and approach each hunt with respect. I like to begin each hunt by gathering with those I’m hunting with, and having each person share a positive word or uplifting thought. This simple act sets the tone for the day and aligns our hearts and minds in gratitude.
Before taking a shot, I always pause for a moment of prayer. I ask God for steady strength and clarity, that the shot be true and the animal’s passing swift and without suffering. When I harvest an animal, I feel a deep sense of reverence and gratitude. I thank God for the life taken, for the food it provides, and for the beauty of the creature. In those moments, I feel connected not just to the animal, but to all of creation.
At the heart of hunting lies a profound sense of gratitude. It’s about recognizing the interconnectedness of all living things. Whether stalking through the woods or sitting quietly by a stream, I am constantly reminded of the gift of life and our responsibility to care for it. After each hunt, I take time to reflect on the bounty nature provides and offer thanks for the sustenance it gives, as well as the lessons learned along the way.
Hunting is not just about the harvest. It’s a journey that teaches patience, resilience, and respect for the natural world. Through physical and spiritual preparation, a mindset of gratitude, and a deep connection to the outdoors, hunting becomes an opportunity for personal growth. It’s not the outcome that matters most, but the process—the way each experience shapes us, teaches us, and connects us to something greater than ourselves.
At Azyre, we understand that the true essence of the outdoors is not about conquering the wilderness but about embracing it with gratitude, reverence, and love. Whether you're navigating challenging terrain, sharing the experience with loved ones, or simply taking a moment to reflect, Azyre is here to support you in your spiritual and physical journey in the wild.
Azyre was meant to be more than just apparel. The Azyre icon is a triangle, and every piece of our apparel includes the triangle. It’s more than a shape, it has a meaning. A triangle is the strongest shape. To me, it represents the mountains and is where I feel closest to God. It personifies the most glorious trifecta- the trinity- The Father the Son, and the Holy Spirit.
Excitingly so, the Azyre triangle has become a persona in itself. It sustains an aura of strength. As the Azyre team has grown I have felt so blessed to be able to share this image with them as well. Before every show, our team prays over the message we want to share through our apparel, we grow closer as a family and closer to God. Another fun way that I got to incorporate our triangle was through earrings. These beautiful trinkets were able to help us connect even more.
Azyre started as a tiny flame which has grown into dazzling colors, igniting love for the hunt, connecting lives together, warming hearts, and bringing me personally closer to the lord.
As fate would have it, I was introduced to Becky Butterfield through our photographer Ashley Cooper. Becky had a small jewelry popup located next to ours at Sheridan’s annual Christmas stroll. Immediately I was impressed by her work, I knew that she was meant to design Azyre’s triangle jewelry.
Before packing up I was able to speak to her about making some designs for Azyre. By the time I was able to reach out to her again, Becky had already begun to work on samples. As I got to learn more about Becky, I knew something special was going to happen when she told me she has always been drawn to the use of triangles. I was excited to see her process, she walked me through her tools, showed me her triangles, and left me in awe of her work. The jewelry Becky created was better than anything I was able to anticipate. The time I spent with her was amazing. She had every proportion and size to a tee, her vision was pure of heart.
The Azyre Team is so excited to share the Trinity Jewelry Line with everyone. Whether it be your sister, mother, friend, or yourself, the Trinity Jewelry line is a package of love and empowerment representative of so much more than just three lines.
Warm Regards,
Cari
As the fall season was approaching I noticed our usually well stocked freezer was nearly empty. The cow elk tag I received in the mail gave me a renewed feeling that I would have a chance to fill it.
