Our launch at the Sheep Show in Reno was awe-inspiring! After building Azyre for over three years, it was overwhelming and surreal to finally share it with the world. The booth had a boutique, warm electric feel with the Azyre team and women all working together as one. We met so many wonderful women and I enjoyed listening to their stories. We heard many women comment on the incredible softness & feminine design. They loved both the pattern and solid colors. We were overwhelmed by the response. I feel blessed to know, I now have a lot more friends that are becoming part of Azyre’s family.
After the Sheep Show, we went to the SHOT Show in Las Vegas to meet with manufacturers and see what’s been happening in the hunting and shooting world.
Azyre’s team met with Springfield Armory. Our Concealed Cari Vest (add link to product page) is featured in one of their videos as a favorite way to carry a concealed pistol. The SHOT Show was huge with a lot of excitement everywhere. Our legs and feet got a great workout. The next day we squeezed in a well-needed pedicure.
After the SHOT show, we had a productive day with the team recapping our meetings and planning for the upcoming Western Hunting & Conservation Expo. Next, we get to the fun stuff: design & development for next season. We have multiple prototypes that have been out for testing since November. We reviewed the feedback, looked at fit, materials, and style. We also started looking into the next two years of products. There are more exciting ideas to come!
Azyre’s team is so excited about gearing up for the next show: the Western Hunting & Conservation Expo in Salt Lake City, UT on February 13th thru the 16th. We are the platinum sponsors at the Ladies Luncheon to raise money for conservation. Azyre has donated a Mule deer/Antelope hunt guided by Cari, the Azyre founder, along with a package of amazing Azyre apparel to wear. If you don’t win it at the auction, don’t worry! We are bringing plenty of inventory with us so you can purchase your Azyre Gear and wear it at the Expo. Leave room in your suitcase! Azyre Gear will be at booth #706 and we look forward to seeing you there!
We appreciate all the customers, subscribers, and followers that are becoming the true force behind Azyre.
Thank you for being you!